St. Catharines, ON – May 1, 2025 – Pontello Motorsports is pleased to announce its partnership with Driven Racing Oil in Canada, specifically Ontario. This strategic partnership gives Canadian racers, engine builders, and performance enthusiasts unprecedented local access to Driven’s race-bred lubricants and oils. By combining Pontello’s grassroots motorsports reach with Driven’s championship-winning products, the collaboration is set to fuel innovation and growth in the Canadian performance racing sector.
Driven Racing Oil – originally developed by the championship-winning Joe Gibbs Racing team – has earned a world-class reputation for its high-performance lubricant technology. Established in the late 1990s to address the limitations of off-the-shelf oils in extreme racing conditions, Driven’s products are engineered with a “motor ahead of the molecule” philosophy. This means every oil, additive, or fluid is designed by first analyzing engine needs and then formulating a solution, rather than forcing a generic chemical blend. The result is a lineup of application-specific lubricants that deliver measurable performance advantages. “Formulated with more zinc, moly, and proprietary friction modifiers, the XP series of Driven Racing Oil delivers championship winning performance and protection,” the company notes. In recent testing, Driven’s latest high-zinc synthetic blend achieved over 30% better wear protection and increased horsepower compared to competing oils – a testament to the brand’s technical edge. The Driven catalog spans everything from race engine oils and break-in oils to gear oils and fuel additives, ensuring that whether it’s a professional dragster or a classic muscle car, there’s a specialized Driven product ready to maximize its performance.
As the newly appointed distributor, Pontello Motorsports will manage distribution of the entire Driven Racing Oil product line throughout Ontario. Pontello will stock and supply Driven products to speed shops, engine builders, racing teams, and retail customers. “This partnership is a big win for Canadian racers and automotive enthusiasts,” said Jesse Pontello, Director of Pontello Motorsports. “By bringing Driven’s world-class oils into our distribution network, we can offer customers top-tier racing lubricants without the barriers of inflated prices or complicated imports. It aligns perfectly with our mission to make racing more accessible and affordable here in Canada.” Pontello Motorsports, based in St. Catharines, Ontario, has built its reputation on supporting grassroots racing. The company is Canada’s only official dealer for Phantom Racing Chassis, providing race-proven performance parts and expert trackside support to keep drivers competitive. Pontello’s customer base ranges from youth karting families to seasoned stock car and drag racing teams, all of whom rely on the company’s expertise and commitment to quality. By adding Driven Racing Oil to its offerings, Pontello can serve these customers more comprehensively – from chassis to engine lubrication – under one roof.
To Driven Racing Oil, education is a key aspect of their approach – the company provides training materials, technical support, and videos to help users choose and utilize oils effectively. That focus on knowledge transfer mirrors Pontello Motorsports’ own efforts in mentoring and educating new drivers through its Motorsports Education Programs. Both companies see the partnership as more than a distribution deal; it’s a collaboration to uplift the Canadian racing scene through better technology and information.
Market Impact: The designation of Pontello Motorsports as a distributor signals a significant improvement in the supply chain for performance oils in Canada specifically Ontario. Previously, Canadian customers often faced limited availability or higher costs when sourcing specialized racing oils. Now, with local distribution, they can expect shorter delivery times, more competitive pricing in Canadian dollars, and readily available inventory of popular Driven products. Performance retailers and engine tuners across Ontario will be able to stock Driven oils more easily, and regional racing series may see increased reliability and output as more teams adopt these proven lubricants. “When racers don’t have to worry about sourcing quality oil, they can focus on winning,” Jesse Pontello added. “We’re proud to bridge that gap and support our fellow racers with the very best in lubrication technology.” The partnership also allows Driven Racing Oil to expand its footprint in Canada, working with a distributor that understands the local market nuances and can provide feedback from the field. This two-way collaboration will help Driven tailor its product offerings and marketing to Canadian needs, from drag strips and oval tracks to road courses and karting circuits.
About Driven Racing Oil
Driven Racing Oil is a globally recognized manufacturer of high-performance lubricants and fluids, founded on the principle that “competition drives innovation.” The company was born out of Joe Gibbs Racing’s quest in the 1990s for motor oils that could withstand the extreme demands of NASCAR competition. Today, Driven continues to enjoy a close partnership with Joe Gibbs Racing and is trusted throughout the performance world. The product line includes engine oils for racing, street performance, hot rods, marine and powersports applications, as well as gear oils, transmission fluids, greases, fuel additives, and engine assembly products. Each formulation is developed with a zero-compromise, application-specific approach, ensuring optimal lubrication for its intended environment. From its high-zinc XP Series racing oils that reduce friction and wear in competition engines, to its BR Series break-in oils designed to protect new engines during initial run-in, Driven’s innovations reflect decades of experience at the highest levels of motorsport. Driven Racing Oil is headquartered in the United States and distributes its products worldwide through a network of dealers and distributors who share a passion for racing and performance.
About Pontello Motorsports
Pontello Motorsports is a Canadian-based motorsports service and distribution company dedicated to “fueling the passion for Canadian motorsports.” Headquartered in St. Catharines, Ontario, Pontello Motorsports (operated by Pontello Imports Inc.) specializes in providing racers with the parts, expertise, and support needed to excel on the track. The company is the only official Phantom Racing Chassis dealer in Canada, offering premier go-kart chassis and components, and also supplies a wide range of other performance parts – through its online store and trackside support services. Founded and run by lifelong racers, Pontello Motorsports’ mission is to make racing more accessible, affordable, and exhilarating for drivers of all ages and skill levels. The team’s deep involvement in local racing communities has fostered a loyal customer base that ranges from entry-level kart racers to national-level competitors. In addition to retail and distribution, Pontello Motorsports offers educational programs and mentoring for new drivers, reflecting its commitment to growing the sport in Canada. With the addition of Driven Racing Oil to its product portfolio, Pontello Motorsports strengthens its role as a one-stop shop for high-performance racing needs, continuing to provide “race-proven performance and expert support to keep you ahead on the track”.
For more information about this partnership or to inquire about product availability, please contact Pontello Motorsports at info@pontelloimports.com or visit pontellomotorsports.com.
St. Catharines, ON – May 1, 2025 – Pontello Motorsports is pleased to announce its partnership with Driven Racing Oil in Canada, specifically Ontario. This strategic partnership gives Canadian racers, engine builders, and performance enthusiasts unprecedented local access to Driven’s race-bred lubricants and oils. By combining Pontello’s grassroots motorsports reach with Driven’s championship-winning products, the collaboration is set to fuel innovation and growth in the Canadian performance racing sector.
Driven Racing Oil – originally developed by the championship-winning Joe Gibbs Racing team – has earned a world-class reputation for its high-performance lubricant technology. Established in the late 1990s to address the limitations of off-the-shelf oils in extreme racing conditions, Driven’s products are engineered with a “motor ahead of the molecule” philosophy. This means every oil, additive, or fluid is designed by first analyzing engine needs and then formulating a solution, rather than forcing a generic chemical blend. The result is a lineup of application-specific lubricants that deliver measurable performance advantages. “Formulated with more zinc, moly, and proprietary friction modifiers, the XP series of Driven Racing Oil delivers championship winning performance and protection,” the company notes. In recent testing, Driven’s latest high-zinc synthetic blend achieved over 30% better wear protection and increased horsepower compared to competing oils – a testament to the brand’s technical edge. The Driven catalog spans everything from race engine oils and break-in oils to gear oils and fuel additives, ensuring that whether it’s a professional dragster or a classic muscle car, there’s a specialized Driven product ready to maximize its performance.
As the newly appointed distributor, Pontello Motorsports will manage distribution of the entire Driven Racing Oil product line throughout Ontario. Pontello will stock and supply Driven products to speed shops, engine builders, racing teams, and retail customers. “This partnership is a big win for Canadian racers and automotive enthusiasts,” said Jesse Pontello, Director of Pontello Motorsports. “By bringing Driven’s world-class oils into our distribution network, we can offer customers top-tier racing lubricants without the barriers of inflated prices or complicated imports. It aligns perfectly with our mission to make racing more accessible and affordable here in Canada.” Pontello Motorsports, based in St. Catharines, Ontario, has built its reputation on supporting grassroots racing. The company is Canada’s only official dealer for Phantom Racing Chassis, providing race-proven performance parts and expert trackside support to keep drivers competitive. Pontello’s customer base ranges from youth karting families to seasoned stock car and drag racing teams, all of whom rely on the company’s expertise and commitment to quality. By adding Driven Racing Oil to its offerings, Pontello can serve these customers more comprehensively – from chassis to engine lubrication – under one roof.
To Driven Racing Oil, education is a key aspect of their approach – the company provides training materials, technical support, and videos to help users choose and utilize oils effectively. That focus on knowledge transfer mirrors Pontello Motorsports’ own efforts in mentoring and educating new drivers through its Motorsports Education Programs. Both companies see the partnership as more than a distribution deal; it’s a collaboration to uplift the Canadian racing scene through better technology and information.
Market Impact: The designation of Pontello Motorsports as a distributor signals a significant improvement in the supply chain for performance oils in Canada specifically Ontario. Previously, Canadian customers often faced limited availability or higher costs when sourcing specialized racing oils. Now, with local distribution, they can expect shorter delivery times, more competitive pricing in Canadian dollars, and readily available inventory of popular Driven products. Performance retailers and engine tuners across Ontario will be able to stock Driven oils more easily, and regional racing series may see increased reliability and output as more teams adopt these proven lubricants. “When racers don’t have to worry about sourcing quality oil, they can focus on winning,” Jesse Pontello added. “We’re proud to bridge that gap and support our fellow racers with the very best in lubrication technology.” The partnership also allows Driven Racing Oil to expand its footprint in Canada, working with a distributor that understands the local market nuances and can provide feedback from the field. This two-way collaboration will help Driven tailor its product offerings and marketing to Canadian needs, from drag strips and oval tracks to road courses and karting circuits.
About Driven Racing Oil
Driven Racing Oil is a globally recognized manufacturer of high-performance lubricants and fluids, founded on the principle that “competition drives innovation.” The company was born out of Joe Gibbs Racing’s quest in the 1990s for motor oils that could withstand the extreme demands of NASCAR competition. Today, Driven continues to enjoy a close partnership with Joe Gibbs Racing and is trusted throughout the performance world. The product line includes engine oils for racing, street performance, hot rods, marine and powersports applications, as well as gear oils, transmission fluids, greases, fuel additives, and engine assembly products. Each formulation is developed with a zero-compromise, application-specific approach, ensuring optimal lubrication for its intended environment. From its high-zinc XP Series racing oils that reduce friction and wear in competition engines, to its BR Series break-in oils designed to protect new engines during initial run-in, Driven’s innovations reflect decades of experience at the highest levels of motorsport. Driven Racing Oil is headquartered in the United States and distributes its products worldwide through a network of dealers and distributors who share a passion for racing and performance.
About Pontello Motorsports
Pontello Motorsports is a Canadian-based motorsports service and distribution company dedicated to “fueling the passion for Canadian motorsports.” Headquartered in St. Catharines, Ontario, Pontello Motorsports (operated by Pontello Imports Inc.) specializes in providing racers with the parts, expertise, and support needed to excel on the track. The company is the only official Phantom Racing Chassis dealer in Canada, offering premier go-kart chassis and components, and also supplies a wide range of other performance parts – through its online store and trackside support services. Founded and run by lifelong racers, Pontello Motorsports’ mission is to make racing more accessible, affordable, and exhilarating for drivers of all ages and skill levels. The team’s deep involvement in local racing communities has fostered a loyal customer base that ranges from entry-level kart racers to national-level competitors. In addition to retail and distribution, Pontello Motorsports offers educational programs and mentoring for new drivers, reflecting its commitment to growing the sport in Canada. With the addition of Driven Racing Oil to its product portfolio, Pontello Motorsports strengthens its role as a one-stop shop for high-performance racing needs, continuing to provide “race-proven performance and expert support to keep you ahead on the track”.
For more information about this partnership or to inquire about product availability, please contact Pontello Motorsports at info@pontelloimports.com or visit pontellomotorsports.com.